YPC implements both quantitative and qualitative nationwide media research. We conduct research on media content, audience ratings, media consumption and national readership, while adhering to the international audience research standards. Research on target audience is particularly designed to assist clients identify their core audience, as well as opportunities to expand their reach and influence. While employing the highest standards of discourse analysis, YPC also conducts research on media content, to assist clients understand how media shapes Yemeni public opinion. Methodologies employed in our media research include among others face-to-face interviews and the analysis of a target group exposed to different media outlets. YPC's geographical reach ensures that the entire country is can be covered by its media research.